UX/UI/Marketing/Copywriting. As team lead and product designer at Automattic, I was also responsible for marketing the apps and building community engagement. It was decided that each app should have its own website as each OS is different and if you’re on one you’ll most likely only be interested in the version of the app made for your OS.
I created the 4 websites shown in the gallery above over a 1-year period, iterating on the practices as the platforms grew. Each website ties into the GUI guidelines for that OS.
Footnote: these sites are no longer live and have been replaced by a global website for all the official apps.